Services

Lucy Turner & Associates provide technical advisory services to help companies, governments, and non-profit organizations to make a measurable contribution to social good. 

Known for creating compelling narratives that attract significant resources and motivate system-wide change, Lucy’s innovative, industry-shaping work is grounded in data, evidence, and award-winning writing that changes the way people approach complex problems. 

Using a proprietary ‘stories-statistics-solutions’ framework, our work shifts perceptions and affects change at scale. Work we designed and delivered has been highlighted at the World Economic Forum (‘Davos); United Nations (UN) Security Council; UN General Assembly; UN Development Programme Executive Board; High Level Political Forum, and Women’s Commission, among others. Examples of our impact include:

• Change in international development policy to prioritise data and evidence: our work to ascertain the needs of  communities and institutions through a participatory approach led to a change in policy, practice, and funding criteria. This includes an institution-wide commitment, by the United Nations Secretary-General, to invest in data for peace building; and a commitment by the UN Peacebuilding Fund to invest in the measurement approaches we developed.

• Change in international development practice to prioritize storytelling and statistics: our work to bring the voices of people in conflict-affected communities into the heart of project and policy design, implementation, monitoring and reporting – conceived as a matter of dignity as well as programme performance – proved to be effective in mobilizing resources and commitment to initiatives. Our proprietary ‘stories and statistics’-led approach is used to teaching programme development, monitoring, reporting and communication at the United Nations Development Programme and partner organizations. We have has also leveraged storytelling in support of peace through our work with Traditional Arts and Culture Scotland, the Berlin International Film Festival (via Alexander Techworks Los Angeles), UK National Health Service, Mouth Cancer Foundation, BBC World Service Trust, and Payback4Ukraine. 

• Change in international law on legal aid: Our work to design and measure the impact of contributions to social good played a key role in establishing a new approach to improve access to justice (‘legal empowerment’). Policy documentation and practitioner guidance that we produced; data we gathered; and programmes we designed and raised capital to finance led to a change in international law on what legal aid constitutes and who can provide it, substantially influencing security and justice programmes around the world.

• Change in institutions, to promote coordination and corporate contributions to social good: our efforts to enable entities from different sectors to work together for social change led to new institutional arrangements at national and international levels. Our work in this area evolved from coordinating a joint United Nations-World Bank initiative applauded by WB President Robert Zoellick, to coordinating the Global Focal Point for the Rule of Law (uniting entities across pillars of the UN system), to the Global Alliance: a first-of-its-kind structure to bring businesses, governments, non-profits and UN entities for a collective, measurable contribution to peace.

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